Location: Erandwane, Pune
Fulltime from Office – No Work From Home
Experience Required: 2–3 Years
Job Summary
We are looking for a results-driven Performance Marketing professional with hands-on experience in Google Ads (AdWords) and Meta Ads (Facebook & Instagram). The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns to drive measurable growth and ROI. This is a full-time, on-site role.
Key Responsibilities
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Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta platforms (Facebook & Instagram).
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Manage budgets, bidding strategies, and campaign structures to maximize ROI.
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Conduct keyword research, audience targeting, A/B testing, and ad creative optimization.
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Monitor daily performance metrics such as CTR, CPA, ROAS, conversions, and lead quality.
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Analyze campaign data and prepare regular performance reports with actionable insights.
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Coordinate with creative and content teams for ad copies, creatives, and landing pages.
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Stay updated with the latest trends, algorithm updates, and best practices in paid marketing.
Required Skills & Qualifications
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2–3 years of hands-on experience in performance marketing or paid media roles.
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Strong working knowledge of Google Ads (Search, Display, YouTube) and Meta Ads Manager.
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Experience with conversion tracking, pixels, Google Analytics, and campaign reporting.
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Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
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Good communication and coordination skills.
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Ability to work independently in a fast-paced, on-site environment.
Preferred Qualifications
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Experience in lead generation or e-commerce campaigns.
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Knowledge of landing page optimization and funnel performance.
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Certification in Google Ads or Meta Blueprint (added advantage).